EEDC is managed by an entrepreneurial team of professionals proud to be at the forefront of building our city.

Our leadership team has industry expertise across different verticals of global growth, and is responsible for cultivating new leaders within the organization.

Brad Ferguson
President & CEO
P: 780-917-7601

Brad Ferguson is the President & CEO of Edmonton Economic Development Corporation (EEDC), mandated to help architect the economic strategy for the city.

As the head of the Executive Team, Brad balances setting priorities for investment, business, tourism, and event and conference attraction, with positioning the city as a vibrant competitor amongst peers in North America. His passion for Edmonton liesin the city’s personality as a consistent underdog, with the ability to punch above its weight.

Prior to EEDC, he focused on bringing new ideas to market at Procter & Gamble, and later on, bridging the gap between public and private sector on large, visionary projects at a boutique strategy consulting firm. With a goal to one day help shape the next economic strategy for the country, his blend of energy, entrepreneurial thinking, creativity and diplomacy is what drives him to consistently re-define leadership in the public service.

Outside of the office, Brad’s first priority is his family, including his wife Kathy, his two young entrepreneur sons and Jones, his dog and morning yoga partner.

Naomi Barclay
Executive Administrative Director
M: 780-934-0311

Naomi Barclay is the Executive Assistant to Brad Ferguson, President & CEO at Edmonton Economic Development Corporation (EEDC).

Bringing a culture of performance and accountability, she is a valued member and trusted advisor of the Executive Team. Naomi brings over 20 years of experience, where her professionalism and supportive nature has contributed to the success of the organization. Emerging as an expert in the Edmonton business community, Naomi strives to redefine excellence in the field of executive assistance and looks to further construct the evolution of the profession.

Passionate about travelling and new experiences, Naomi has visited over 20 countries, is an avid at-home chef, and remains an enthusiastic yogi. Her personal determination lies in the feat of handstands and urban meditation.

Maggie Davison
Vice-President, Edmonton Tourism
P: 780-917-7623

As Vice-President of Edmonton Tourism at Edmonton Economic Development Corporation (EEDC), Maggie Davison has worked hard to inspire new vision, focus and direction.

Recognized now as an award-winning team and industry leader, Edmonton Tourism is a Destination Marketing Organization to watch in the world of Visitor Attraction.

Maggie brings to EEDC over 25 years of experience in the travel industry, having been recognized in the UK for her outstanding contributions to the industry. Her entrepreneurial background includes owning and operating a manufacturing business and a Travel franchise, working in the United Kingdom market as Managing Director for the Canadian Tourism Commission and on the 2010 Winter Olympic Games in Vancouver, BC. Lastly, in 2009, Maggie began creating the destination marketing organization Tourism Jasper from the ground up – gathering a new team and repositioning Jasper as the most authentic Canadian Rocky Mountain community.

With a background in human resources and training, her real passion is to share her experience and grow her passionate and dedicated Tourism team.

She currently resides in Stony Plain with her husband Dave their golden retriever, Jazz and is Mom to their blended family of four adult children. She has a passion for horses, flying and gardening.

Ellen Hollinger
Vice-President, Human Resources
P: 780-917-7653

Ellen is responsible for the design, development, and execution of the people strategy at Edmonton Economic Development Corporation (EEDC), leading a vibrant human resources team focused on the culture and talent of the company.

As a trusted advisor and business partner, her passion for human resources stems from an interest in corporate culture, the key drivers that influence it, and its effects on productivity. Prior to joining EEDC, she worked in several industries including hospitality, telecommunications, public administration and retail, with a passion for people and organizational effectiveness. It was this passion that led her into the HR industry. She brings to EEDC over 17 years of combined operational and human resources experience.

Ellen is a graduate from the University of Alberta, where she received a Bachelor of Education and Human Resource Management Diploma. She currently resides in St. Albert with her husband and two daughters, and has a passion for camping, travelling, and gardening.

Derek Hudson
Chief Operating Officer
P: 780-970-2061

Derek Hudson is the Chief Operating Officer of Edmonton Economic Development Corporation (EEDC) and is responsible for corporate services including finance, business systems, information technology, marketing and market intelligence. He also serves as Corporate Secretary. Derek’s professional passion is improving the performance of people and organizations and growing the prosperity of the Edmonton region.

Derek brings over 30 years of expertise to the EEDC team in strategy, management, finance, consulting, and performance improvement. Derek is a co-founder and former CFO of Micralyne, a microtechnology spin-off from the University of Alberta. He started his career at PwC where he gained broad experience in financial reporting, performance improvement and economic development.

Derek is a graduate of the University of Alberta School of Business and is a Chartered Accountant, Chartered Professional Accountant and Certified Management Consultant.

His volunteer roles include extensive church service and over 25 years as a leader with Scouts Canada. Derek has served on the Edmonton Police Commission since 2012. Derek’s happy places include the backcountry of the Canadian Rockies and the bike paths in Edmonton’s river valley. A life-long Edmontonian, Derek and his wife Tamaris have four children and four grandchildren.

Lisanne Lewis, CFE
General Manager, Shaw Conference Centre
P: 780-917-7604

As General Manager of the Shaw Conference Centre, Lisanne Lewis oversees the operations of one of the City of Edmonton’s most iconic assets. Under her leadership, the venue has been positioned as a premier meetings and conventions destination in Canada, hosting over 650 events annually and contributing over $40 million in economic impact to the region. As a solutions-oriented executive, she is always looking for continuous improvement from both the business perspective and the customer experience.

Lisanne has over 20 years of business and marketing experience across sectors such as economic development, venue management, tourism, government, technology, non-profit, media, event production, arts and culture. She is one of 289 Certified Facility Executives (CFE) in the world, formally recognizing her as an expert in the venue management industry.

Lisanne is strongly committed to the Edmonton community. She is a past Board Chair for Alberta Women Entrepreneurs, and is a retired University of Alberta Senate Executive. She currently serves as Chair of the Board of Governors for the International Association of Venue Managers (IAVM), and sits on the Board of Directors of the Nina Haggerty Centre for the Arts and the Steering Committee of Homeless Connect Edmonton.

Adam Sweet
Chief of Staff
M: 780-224-2566

Adam Sweet is the Chief of Staff at Edmonton Economic Development Corporation (EEDC), the arms-length economic development agency of the City of Edmonton. Every morning their team wakes up with a clear purpose to cultivate the energy, innovation, and investment needed to build a prosperous and resilient Edmonton economy.

As a Member of the Executive Team, Adam drives strategic initiatives across the agency, serves as advisor and coach to all staff, and leads a team responsible for economic strategy design and execution, public policy development, and external relations.

Adam came to EEDC via Parliament Hill, where he held multiple roles for various Members of Parliament and Ministers, most recently serving as Press Secretary to Canada’s Environment Minister. Prior to Ottawa, he worked at Canada’s Embassy in Washington, DC, and spent two years overseas deployed to Afghanistan with the Canadian Government.

Adam believes the solutions to our problems lay in the hearts and minds of the next generation. This is why he serves as a member of the Peter Lougheed Leadership College Mentorship Team and a publicly-elected member of the University of Alberta Senate. At the national level, Adam serves as a member of the Board of Directors of HIPPY (Home Instruction for Parents of Preschool Youngsters) – a program that empowers low-income newcomer and Aboriginal Canadian mothers, to actively prepare their children for success in school.

Recognized in 2014 as one of Edmonton’s Top 40 under 40, Adam is a recipient of both the Canadian General and Operational Service Medals.

Born and raised in rural Alberta, Adam and his unstoppable and beautiful wife Katherine spend all their free time exploring Edmonton and the Rocky Mountains with their young son, Jack.

Glen Vanstone
Vice-President, Trade & Investment
P: 780-917-7634

As Vice-President of Trade & Investment at Edmonton Economic Development Corporation (EEDC), Glen Vanstone strives to help companies grow revenue and business partnerships beyond the Edmonton region.

His division’s goal is to enhance regional economic development through trade and capitalize on improved market access by focusing efforts on competitive, high-growth companies, and promote the Edmonton Metropolitan Region in targeted international markets to attract new businesses. Glen brings to EEDC over 25 years of experience in the transportation industry, working in a variety of industries including airline operations and market and business development.

Born and raised in Alberta, Glen started his career in Engineering Design, and expanded his interests to meet growth opportunities in roles with Air Canada and Edmonton Airports.

Cheryll Watson
Vice-President, Urban Economy
P: 780-969-0429

As Vice-President of Urban Economy at Edmonton Economic Development Corporation (EEDC), Cheryll Watson is passionate about contributing to the exciting evolution of our downtown and the economic health and vitality of our city.

The Urban Economy team is a division of EEDC that fosters economic growth primarily in the downtown core by working and collaborating directly with businesses, stakeholders and community partners. The team focuses its efforts on encouraging innovation in entrepreneurial communities, supporting business development and retention, and promoting urban vibrancy. Prior to joining EEDC, Cheryll spent 15 years with Inuit, a global leader in financial software focused on helping small businesses and consumers manage the business of life.

Cheryll’s Edmonton roots are evident in her strong commitment to the community. She currently serves as the fundraising chair on the board of directors for Zebra Child Protection Services and serves on the board of the Edmonton Arts Council. Cheryll was recognized by Alberta Venture with an eAward celebrating employee excellence and the transformation she drove of Intuit’s We Care and Give Back program quadrupling the company’s community contributions in just one year of leading the program.

Outside of work, Cheryll and her family – including husband, Geoff, and their blended family of four children – enjoy spending time at their cabin and volunteering together in the community.

Terry Curtis
Executive Director, Corporate Strategy
P: 780-917-7630

Terry Curtis is the Executive Director of Corporate Strategy at Edmonton Economic Development Corporation (EEDC). As part of the executive team, he is responsible for organizational communications, articulation of strategy, and driving transformative change.

He brings more than 15 years of extensive experience from Intuit Canada and General Electric, where he focused on multi-year business and organizational transformation, employee communications and engagement strategies, project and change management, effective leadership, and leading, developing, and mentoring high-performing teams. As a communications business partner, he has supported C-suite leaders and teams across North America, the U.K., and India. He uses a team-focused approach to building communications strategies, goals, and plans that works well in dynamic environments.

Professionally, Terry is passionate about making complex topics simple to understand. Championing the strategic direction of the business, he coaches executives to achieve best communication outcomes, earning them a reputation for transparency, inclusiveness, and effectiveness.

Terry graduated from the University of Calgary where he majored in Economics, and is a certified Six Sigma Master Blackbelt, a Scrum Master, and an Innovation Catalyst.

Outside of the office, Terry spends time with his wife, Tracey and daughter, Emily, reading anything by his favourite author Cormac McCarthy, watching dystopian films, and enjoying B.C. and Californian wines.

News & Ideas


Digital Asset Management Specialist, Urban Economy

Are you a creative photographer and videographer with a keen eye for detail and a flair for telling stories? Are you passionate about Edmonton and want to show others why this is an amazing city in which to live, work, do business and invest? Do you have that magic combination of creativity and organization to get things done?

We are looking for a creative self-starter to join our Urban Economy division to help create and organize our visual content.

The Urban Economy division of EEDC contributes to Edmonton’s economic growth and diversification through the creation of new tech-enabled businesses, by supporting and enabling the growth and retention of existing businesses, and by attracting new business, talent and investment.

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Event Attraction

Shaw Conference Centre builds international buzz

The Shaw Conference Centre has built an international reputation for its expertise in hosting events of all forms and sizes. If you’ve felt a buzz while visiting, it’s not just because of the atmosphere within the building. Outside, you’ll find hundred of plants being pollinated by the Shaw Conference Centre’s very own bees.

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Community Activation & Vibrancy

Join the celebrations for Canada’s 150th anniversary

Edmonton Economic Development Corporation, in partnership with the City of Edmonton, is distributing free posters and decals for businesses to display throughout 2017.

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Community Activation & Vibrancy

Edmonton Made Increases Exposure of Local Businesses

In support of the 47,000 small and medium sized businesses that call Edmonton home, EEDC and the City of Edmonton launched the Edmonton Made program in September. Initiated through the Emerging Economies Initiative led by Edmonton City Councillor Michael Oshry, and developed by EEDC’s Community Activation team, this new program strives to enhance the exposure of local businesses.

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Innovation & Entrepreneurship

Edmonton Startup, Jobber, Opens Toronto Office to Keep Pace with Global Growth

Jobber, the software platform that helps home service businesses be more successful, announced the opening of its Toronto, Canada office to support the rapid growth of its global customer base.

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Case Studies

Canada’s Marijuana Industry is Coming

With the Government of Canada having put forward its framework for the legalization of recreational cannabis, cities across the country will be looking to capitalize on the marijuana economy and its associated jobs, investment, and tax revenue. Edmonton will be no different, and it’s about time we started thinking strategically about how to make our mark in this new industry.

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2016 Annual Report

The past year was challenging for Edmonton’s economy. Despite the risk factors, we experienced growth in new industries and honed in on our economic drivers to understand how we can build long-term growth.

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Event Attraction

ITU Grand Finale Returns to Edmonton in 2020

Edmonton has worked hard to earn much respect within the global triathlon community. And its paid off. By 2020, only Lausanne, Switzerland – home of the International Triathlon Union – and Edmonton will have staged three world championships.

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EEDC lights up downtown with giant ‘Let’s Go Oilers’ projection

A nine-storey Let’s Go Oilers projection will light up downtown tonight to help cheer on the Edmonton Oilers as they continue their battle against the Anaheim Ducks in the second round of the NHL playoffs.

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Case Studies

How Does this Recession Compare to the Last?

Despite recent drops in the price of oil to back below $50 per barrel, most analysts and forecasters are expecting that 2017 will be the year Alberta climbs out of recession. Indeed, several of the province’s economic indicators began to climb back towards pre-recession levels late last year – this doesn’t mean Alberta is back to where it was before oil prices started dropping in summer 2014, but things are no longer getting worse.

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Event Attraction

Edmonton nominated for three CSTA PRESTIGE Awards

Edmonton Events received three nominations for the Canadian Sport Tourism Alliance’s (CSTA) PRESTIGE Awards. Edmonton took home two awards: the CSTA Canadian Sport Event of the Year Award (Group B: budget less than $1 million) for the Canadian Track and Field Championships and Selection Trials for the 2016 Summer Olympic and Paralympic Games and the CSTA Sport Tourism Champion Award that went to the former Executive Director of Edmonton Events, Candice Stasynec.

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Innovation & Entrepreneurship

Startup Edmonton Shares How To Invest in Startups

In this article from Alberta Venture, Tiffany outlines some of the best steps founders of tech-enabled companies can take when considering investment and scaling their efforts.

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Innovation & Entrepreneurship

Alberta Aerospace and Technology Centre (AATC) Drives Productivity

The Alberta Aerospace and Technology Centre (AATC) is a direct effort to diversify our economy by creating a new knowledge-based cluster of economic activity in the Edmonton Metro Region that will attract new revenue, new business and new highly qualified people to Alberta.

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Innovation & Entrepreneurship

Edmonton continues to flex its AI muscles

Cam Linke, Co-Founder Startup Edmonton and Board Member of AMII, shares his thoughts on the role the startup community plays in developing artificial intelligence and machine learning technologies into a variety of startup opportunities in this article from Denise Deveau at the Financial Post.

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Culture of Trade

Global Wholesaler Alibaba Visits Edmonton

EEDC’s Trade and Investment division hosted leading e-commerce companies in Edmonton to meet with local export-ready companies interested in exploring the Chinese consumer market. The workshop was an opportunity for Edmonton businesses to understand e-commerce in China and opportunities with Alibaba to be a sourcing and export platform to do business with the rest of the world.

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Innovation & Entrepreneurship

HackED Draws Over 100 Students

More than 100 students from three post-secondary campuses joined Startup Edmonton for HackED on January 28 & 29. Produced by the CompE Club, in association with Startup Edmonton, the event aims to inspire students from technical programs to build projects over a 36-hour period.

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Culture of Trade

AMTA Builds New Commercial Driver Training Centre at EIA

The Alberta Motor Transport Association (AMTA) will begin construction of a new educational facility at Edmonton International Airport (EIA) in the summer of 2017. The new construction will include a nearly 20,000 sq. ft. facility with an adjacent five-acre test driving track, as well as also include a driving simulation trainer that will enable AMTA to conduct complete training for commercial drivers all in one location.

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Community Activation & Vibrancy

Edmonton Wins Global Place Branding Award

In November 2016, Make Something Edmonton (MSE) received the City Nation Place Award for Best Expression of Place Brand Identity. The Awards recognize the best in place branding worldwide and are announced at the annual City Nation Place Forum in London, England.

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German Contest Winners Explore Edmonton

Edmonton Tourism partnered with Icelandair and SWR3 – the #1 radio station in Germany with an estimated reach of 4 million listeners – to host a contest for 50 winners (25 plus guest) to come to Edmonton for four days in November.

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Community Activation & Vibrancy

Vignettes Design Series Creates Collaboration For Designers & Culinary Experts

Since 2014, Mojo Design has been promoting the Edmonton design industry through Vignettes showcases, the first with furniture designed by University of Alberta students, then woodworkers, and 8×8 ft. spaces done by interior designers. Igniting the collaboration within the design communities, the Vignettes had been a success, and the team wanted to take their events to the next level.

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Major Investment

EEDC Receives $3 Million to Attract Diverse Businesses to Edmonton

On November 10, 2016, EEDC received $3-million in federal and provincial funding to pursue investment attraction for the Edmonton region. This investment program by EEDC’s government partners allows for a new focus on sector and geo-markets to bring investment to the Edmonton region, and the EEDC team is working to promote our region to the world.

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Edmonton wins international place branding award

Edmonton received the City Nation Place Award for Best Expression of Place Brand Identity on November 10, 2016. The Awards recognize the best in place branding and were announced at the annual City Nation Place Conference in London, England.

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Are We Future Proof?

An estimated 1.8 million square feet of commercial office space will be coming online in the downtown in the next 24 months. With that, Edmonton Economic Development Corporation (EEDC), BOMA, and DIRTT are holding an event about innovative ways to modernize and repurpose vacant infrastructure.

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Local seafood shop, Ocean Odyssey Inland, expands business

With support from Edmonton Economic Development’s Trade and Investment Team, Ocean Odyssey Inland has expanded their store to a new location, thanks to international trade opportunities with Iceland. The store now carries fresh Icelandic seafood, flown in on the IcelandAir flight within 6.5 hours.

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