Executive Director, Brand Strategy

Position Profile 

Edmonton Economic Development cultivates the energy, innovation and investment needed to build a prosperous and resilient Edmonton Economy. OuExecutive Office focuses on the overall strategy, communications and relationships needed to support EEDC’s mandate of enhancing regional economic growth, talent acquisitition and helping to promote and build the overall reputation of Edmonton.  

“Public Stewardship,” “Selfless Approach,” “Lead the Way,” “Make an Impact,” and Caring for One Another are at the core of what we believe here at EEDC.  These core values will resonate with the successful candidate we are excited to have join our Executive Office.  

The Executive Director, Brand Strategy is a key member of the Executive Office, providing leadership to the external positioning of the Edmonton brand through coordinated efforts across EEDC’s business units and to external stakeholders. This roleresponsible for establishing the overall strategy for how our brand is positioned and amplified, will work with marketing and communications personnel at the City of Edmonton, across EEDC business units, and in stakeholder organizations to ensure a unified approach. This position plays a critical role in EEDC’s success of leading through influence and enabling others to deliver results aligned to the corporate mandate and objectives. 

Reporting to and working with the CEO, the Executive Director, Brand Strategy establishes the overall creative direction, rhythm, timelines and coordination for positioning Edmonton as one of the exciting cities to watch in the Northern Hemisphere over the next 3-5 years. The successful candidate will also focus on enhancing EEDC and Edmonton’s interconnected reputations through effective communications strategies, both at home and abroad.  

Have you proven to be an excellent and persuasive communicator, with exceptional interpersonal skills? Can you demonstrate the leadership needed to manage comprehensive strategic marketingcommunications and media relations plan to advance an organization’s mission and goals? Click here to learn more.