Edmonton’s hotels, attractions and businesses that depend on tourism for their success are looking for solutions to drive more visits, longer stays and increased tourism spending.

Edmonton’s destination sales organization and the marketing voice for our city’s visitor experience, regionally, nationally, and internationally.

There are three pillars of excellence that are followed to ensure we achieve our aspirations for the future, as a destination and as a destination marketing organization.

Stakeholder Relationships: We work with our tourism businesses and organizations as one team, with one voice and one brand for the greater success of our destination.

Marketing Excellence: Our marketing decisions drive demand for Edmonton experiences and support stakeholders’ business performance.

Destination Experience: Our in-destination influence builds on quality experiences and the spirit of Edmontonians, showing the world what sets us apart as a travel destination.

There are many reasons for visitors to choose Edmonton. As we continue to focus on the different types of visitors, Edmonton Tourism has organized itself in multiple business units to maximize our impact to attract visitors to Edmonton.

Edmonton Events

Edmonton Events is a partnership between the City of Edmonton and Edmonton Tourism. We attract, develop and support world-class sport and cultural events in Edmonton through great partnerships and a progressive approach.

Calendar and
Festival Growth

We focus on building year round visitation over a full 52 weeks. Initiatives include supporting existing festivals via marketing support and other resources, helping external stakeholders grow their existing festivals and events, and work on the 52-week calendar tool – an automated tool that helps us assess and balance all the activity that exists throughout the year.

Consumer Marketing

The Edmonton story is told in multiple ways in many markets by the Consumer Marketing team. The emphasis is in creating great experiences and using online channels to support promotion of attractions, activities, festivals and events.

Travel Media

Edmonton Tourism’s Travel Media unit can assist visiting media in a variety of ways. Whether it’s access to attractions and events, coordination of interviews, itinerary planning, transportation and tour services, accommodation assistance, and other requirements as needed, we are here to make your media visit memorable.

Travel Trade

Our Travel Trade team is dedicated to work at providing outstanding experiences for tour operators. The team can help add new and unique Western Canadian product, or strengthen current itineraries. Our local knowledge, connections and resources can help craft outstanding offerings and profitable outcomes.

Product and Tourism

The Product Development and Tourism Development teams build on the foundation of Edmonton’s tourism experiences. Work with stakeholders helps to establish new experiences and grow their businesses so product is built market ready to sell within designated geo-markets.

Meetings and

The Meetings and Conventions team is the central point of contact with a citywide network of doers and makers ready to help plan an unforgettable Edmonton meeting and conventions experience for your delegates. Our team of Business Development Managers can source the perfect hotels, venues, offsite event locations and local service partners to help create a great gathering.

Edmonton Experience

Edmonton Experience engages with visitors, wherever they are, to market our city as a great place to visit. Once they arrive, we strive to enhance their experience around the city’s major hosted events and festivals, while also encouraging them to explore Edmonton. Prior to these events, we are a mobile marketing team, driving awareness and excitement through custom activations.

You’ll understand why we love it once you experience it for yourself.

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Director, Market Development, Tourism

We are searching for a strong innovative leader in the key role of Director Market Development, to join our team. You will lead a team charged with creating demand and increasing awareness of the destination and its original experiences, developing new product and experiences in-destination, driving itinerary days within international markets and delivering in-destination visitor services. The successful candidate will oversee travel media, travel trade, stakeholder relations, Edmonton experience and tourism development.

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Program Facilitator, Startup Edmonton (12 Month Term)

Edmonton is at an exciting point in time to foster a swell of tech startups, and Startup Edmonton plays a key role in this endeavor. The Program Facilitators will support and coach founders as they learn and go through the Startup Edmonton programs. These roles are full-time 12-month terms and would report directly to the Startup Edmonton Lead Program Manager.

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Talent Acquisition Advisor, Corporate Services

We are searching for a Talent Acquisition Advisor whose experience in full-cycle recruitment will add key value to our Talent Strategy. Aided by your honed communication skills and ability to build highly effective interpersonal relationships, and under the direction of the Human Resources Business Partner, you will be responsible for providing full-cycle recruitment advice and support to management. You will also contribute to the development of strong onboarding/orientation initiatives aimed at driving employee engagement and retention.

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Director, Food & Beverage, Edmonton EXPO Centre

As part of the Leadership Team, the Director, Food and Beverage will assist in the development and elevation of the long-term vision and goals of the venue to grow revenues and create one of North America’s top performing venues.

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