Edmonton’s hotels, attractions and businesses that depend on tourism for their success are looking for solutions to drive more visits, longer stays and increased tourism spending.

Edmonton Tourism is a destination marketing organization (DMO), and we are the marketing voice for Edmonton’s visitor experience regionally, nationally and internationally.

There are three pillars of excellence that are followed to ensure we achieve our aspirations for the future, as a destination and as a destination marketing organization.

Stakeholder relationships: We work with our tourism businesses and organizations as one team, with one voice and one brand for the greater success of our destination.

Marketing excellence: Our marketing decisions drive demand for Edmonton experiences and support stakeholders’ business performance.

Destination experience: Our in-destination influence builds on quality experiences and the spirit of Edmontonians, showing the world what sets us apart as a travel destination.

There are many reasons for visitors to choose Edmonton. As we continue to focus on the different types of visitors, Edmonton Tourism has organized itself in multiple business units to maximize our impact to attract visitors to Edmonton.

Edmonton Events

Edmonton Events is a partnership between the City of Edmonton and Edmonton Tourism. We attract, develop and support world-class sport and cultural events in Edmonton through great partnerships and a progressive approach.

Calendar and
Festival Growth

We focus on building year round visitation over a full 52 weeks. Initiatives include supporting existing festivals via marketing support and other resources, helping external stakeholders grow their existing festivals and events, and work on the 52-week calendar tool – an automated tool that helps us assess and balance all the activity that exists throughout the year.

Consumer Marketing

The Edmonton story is told in multiple ways in many markets by the Consumer Marketing team. The emphasis is in creating great experiences and using online channels to support promotion of attractions, activities, festivals and events.

Travel Media

Edmonton Tourism’s Travel Media unit can assist visiting media in a variety of ways. Whether it’s access to attractions and events, coordination of interviews, itinerary planning, transportation and tour services, accommodation assistance, and other requirements as needed, we are here to make your media visit memorable.

Travel Trade

Our Travel Trade team is dedicated to work at providing outstanding experiences for tour operators. The team can help add new and unique Western Canadian product, or strengthen current itineraries. Our local knowledge, connections and resources can help craft outstanding offerings and profitable outcomes.

Product and Tourism
Development

The Product Development and Tourism Development teams build on the foundation of Edmonton’s tourism experiences. Work with stakeholders helps to establish new experiences and grow their businesses so product is built market ready to sell within designated geo-markets.

Meetings and
Conventions

The Meetings and Conventions team is the central point of contact with a citywide network of doers and makers ready to help plan an unforgettable Edmonton meeting and conventions experience for your delegates. Our team of Business Development Managers can source the perfect hotels, venues, offsite event locations and local service partners to help create a great gathering.

You’ll understand why we love it once you experience it for yourself.

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News & Ideas

Event Attraction

Shaw Conference Centre builds international buzz

The Shaw Conference Centre has built an international reputation for its expertise in hosting events of all forms and sizes. If you’ve felt a buzz while visiting, it’s not just because of the atmosphere within the building. Outside, you’ll find hundred of plants being pollinated by the Shaw Conference Centre’s very own bees.

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Event Attraction

ITU Grand Finale Returns to Edmonton in 2020

Edmonton has worked hard to earn much respect within the global triathlon community. And its paid off. By 2020, only Lausanne, Switzerland – home of the International Triathlon Union – and Edmonton will have staged three world championships.

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Event Attraction

Edmonton nominated for three CSTA PRESTIGE Awards

Edmonton Events received three nominations for the Canadian Sport Tourism Alliance’s (CSTA) PRESTIGE Awards. Edmonton took home two awards: the CSTA Canadian Sport Event of the Year Award (Group B: budget less than $1 million) for the Canadian Track and Field Championships and Selection Trials for the 2016 Summer Olympic and Paralympic Games and the CSTA Sport Tourism Champion Award that went to the former Executive Director of Edmonton Events, Candice Stasynec.

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Tourism

German Contest Winners Explore Edmonton

Edmonton Tourism partnered with Icelandair and SWR3 – the #1 radio station in Germany with an estimated reach of 4 million listeners – to host a contest for 50 winners (25 plus guest) to come to Edmonton for four days in November.

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