Edmonton Tourism partnered with Icelandair and SWR3 – the #1 radio station in Germany with an estimated reach of 4 million listeners – to host a contest for 50 winners (25 plus guest) to come to Edmonton for four days in November. The contest was held on-air and online over a two-week period in August with hopefuls having to answer a question about Edmonton in order to qualify. SWR3 received some 20,000+ entrants!
The winners were accompanied on the trip by SWR3 radio hosts and popular German musician Max Giesinger, who not only participated in all activities with the group, but also performed a winners-only intimate acoustic performance at Rostizado.
Over the course of a jam-packed four days, the SWR3 guests visited Elk Island National Park for bison watching, enjoyed the local culinary scene at Situation Brewing and The Common, took on West Edmonton Mall for retail therapy, had a truly western experience behind-the-scenes and in the stands at the Canadian Finals Rodeo, and attended their first ever NHL hockey game from the Sportsnet Lounge in Rogers Place. They even managed to squeeze in a meet-and-greet with Edmonton Oilers forward and fellow countryman, Leon Draisaitl.