Edmonton Tourism’s purpose is to be the trusted expert and resource for sales and the marketing of Edmonton’s visitor experience. We work with our stakeholders to grow tourism revenues and increase year-round visitation.

Edmonton’s hotels, attractions and businesses that depend on the visitor economy are looking for solutions that result in more visits, longer stays and increased tourism spending. It is our reason for being: to drive demand for our city’s experiences.

Our Product Development team builds on the foundation of what Edmonton has to offer the visitor. In working with stakeholders to establish new experiences and grow their businesses, we help businesses ensure their product is built market-ready to sell to our targeted geo-markets.


Operator Market Readiness

In order to support the market readiness of Edmonton as a tourism destination, our Product Development team assists in dealing with complex business relationships and agreements with a variety of industry stakeholders by building a new position in the market that requires vision as well as attention to detail.

We help businesses understand how to focus on key experiences to strengthen their position in the international market.

  • Packages
  • Sample itineraries
  • Partnerships
  • Educational workshops
  • One-on-one business consulting


Strategic Stakeholder Partnerships

By working with stakeholders to remove barriers for Edmonton operators, we assist in the coordination and facilitation of long-term projects.

  • Air Access
  • Geo-Market Preparedness
  • Funding Opportunities
  • Large scale projects such as transportation, destination marketing organization (DMO) to DMO partnerships.
  • Work with Stakeholders such as Travel Alberta, Edmonton Destination Marketing Hotels (EDMH), Association of Canadian Travel Agencies (ACTA).


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