Explore Edmonton was established in 1993 as Edmonton Economic Development Corporation (EEDC). Our primary focus is on growing and driving Edmonton's Visitor Economy through storytelling and creation of impactful visitor experiences. We also manage two amazing venues where a lot of those memories are made. An agency of the City of Edmonton, we are aligned to our Shareholder through unified purpose, vision, and values.

We invite you to Explore Edmonton!

At Explore Edmonton, we know tourism, venue management and event development and execution is a team sport. Our staff work in unison on initiatives that drive Edmonton’s visitor economy by generating impactful visitor experiences, while building the brand and reputation of our city.  We are responsible for:

  • Explore Edmonton (formerly Edmonton Tourism) – Edmonton’s destination sales organization and the marketing voice for our city’s visitor experience, regionally, nationally, and internationally.
  • Edmonton Convention Centre – Edmonton’s premier convention centre, a unique downtown meeting location where people gather to learn, innovate, trade, and celebrate.
  • Edmonton EXPO Centre – Edmonton EXPO Centre is a 522,000 square foot facility in central Edmonton designed for large trade and consumer shows, conventions, and special events.
  • Explore Edmonton Corporate Services Division – the glue that holds Explore Edmonton together, providing Finance, Information Technology, Human Resource, Market Intelligence, and Marketing services across the organization.